Etsy’s Steps to Success
You’ve made all of your cool things. You’ve taken pictures. You’ve written your descriptions. You’ve uploaded them to your shop. Now you’re saying, “people, **PLEASE** come buy my stuff!” Am I right? This series will give you some ideas, suggestions, of what to do next so people will indeed come buy your stuff.
Before we get started, let me remind you that Rome wasn’t built in a day, and you’re shop can’t be either. The important thing is to make progress, however slowly, toward your shop, and it’s marketing, being the best it can be. It’s actually an ongoing process, always getting better. So, don’t panic! Don’t worry if you haven’t done some or any of these things yet. Don’t worry about last season, or any missed opportunities, or much of anything. Just jump in where you are and always look ahead to bigger and better things for your shop.
The first place I suggest new Etsy sellers go for helpful advice in marketing is to Etsy itself. They have fabulous support, with articles, guides, and most importantly, their Steps to Success. Etsy’s Steps to Success are a group of several things that Etsy has found that successful shops have and do. If you take the time to go through these steps, you put your best foot forward in Etsy. You can find the link to Etsy’s Steps to Success page in the Resources section of the links to the left of the page in your Etsy shop.
What are Etsy’s Steps to Success and why should you do them?
Bottom line, if your photo doesn’t stand out from the others on the page, you’re finished before you’ve started. Needless to say, eye catching photos are just as important in your other marketing—Facebook, promotional materials, and other social media. I’m not a guru on photography by any means, so seek out the articles on Etsy that talk about photography. There are many great ones.
2) Stock Your Shop
Etsy suggests that you have at least 30 items in your shop. Why is that? Because the more items you have, the more you look like you’re in business. The more you look like you’re in business, the more confidence people have in you and in your product. Nobody wants to buy from a fly-by-nighter. Don’t let that be you.
3) Accept Credit Cards
Well, Etsy probably likes you to take credit cards through their system, of course. But there is some truth to it as well. Make it as easy as possible for people to spend their money in your shop. Offering both Etsy checkout and PayPal makes it easy for everyone to buy from you.
4) Connect With the Etsy Community
Joining a team (or multiple teams) may not seem like such a big deal, but it is absolutely essential. Teams are the Kiwanis Club (or Junior League, BSF, Faculty Women, PTA, and all the other stuff we join) of Etsy. And, just like Kiwanis Club, you have to talk to people, mingle, be nice and friendly, ask people questions, and volunteer for stuff for people to really appreciate what you have to offer the team. Etsy is a very social place. Just like you do in your own town, people love to buy from folks they know. So, try out teams. You’ll learn a lot, and besides, it’s fun!
OK, so go do all of that. It’s OK, I’ll wait here.